the heart of hospitality
Whether you are opening a new restaurant or needing a refresh and the reimagining of an existing one, we provide clients with effective and exciting ways to ensure success in hospitality.
story:
story: is a hospitality consultancy group that assists you in discovering the essence and source of one of your greatest assets: your story. And how to effectively empower your staff and train them to tell that story with food, beverage, service, and atmosphere.
Bring your business to life
With 35 years in the hospitality industry, we possess a keen ability to enter a room to discover and unlock its full potential. The key is to merge the vision with the service style, the food, and the environment to ensure every detail informs the story:
In-person, on-site, and remote training options
Michael Ziff is located in Penticton BC, but whether you’re in the Okanagan or not, Ziff and team have you covered. We travel internationally or we can provide phone/conference and zoom options for coaching and consulting.
story: process
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Listen
The first step in assisting our clients is to listen to the intended vision for their business.Together, we will discover the source of your story: and unlock its potential.
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Observe
In-person observation during the build of a new restaurant or the daily workings of an established one is essential to seeing what works in a dynamic setting.
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Summarize
story: will provide you with a detailed summary from the observation while noting successes and less-successful elements of the operation along with workable suggestions to solve issues.
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Train
No amount of Observation and summarization is complete without follow-up training with your staff to integrate vision with service and the essential personality and story: of your restaurant.
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Lead
story: will assist you in creating industry-leaders from your management staff. They will manage effectively, inspire your team, and become the best ambassadors of your business.
Meet Michael
Micheal Ziff, Storyteller, CHO and Director
"Michael has a wealth of knowledge and experience. His reputation speaks for itself and his contributions and recommendations were spot on. He has solidified himself among the Okanagan's most influential food and beverage experts."
— Rod Cochrane, GM Predator Ridge Resort
"A successful restaurant isn’t just about the food - it's about creating a memorable experience for every guest. That’s what Michael Ziff excels at; making the guest feel welcome and valued. As our first and opening GM, he set the bar for service, and his legacy is the one of a multifaceted leader, a master of hospitality and operations."
— J-C Poirier, Chef/Owner, St.Lawrence Restaurant